Saturday, April 4, 2009

I'm guessing the ad-man didn't bet on this ...



In one of those sub-conscious twists, the Vancouver Olympic Committee (and their media agency) has managed to reference the gun violence reported just a few weeks ago in both Vancouver and Toronto.

It happened one morning on my way to work, I was riding the Yonge subway heading south when the train pulls into Dundas Station. The train starts to slow down and the advertising posters that line the wall of the platform catch my attention.


Odd, they all look like shattered glass with a dark hole. The hole appears in different locations on the posters ... the images makes me think that bullets have just blasted through a series of plate glass windows. It looks like a subway drive-by has just taken place. Finally, we happen upon the one poster that explains all of the rest.



I couldn't quite read the 'reveal' poster, but the word change appeared near the top and I recognized the logos for the Vancouver 2010 Olympics. I quickly deduce that the series is an ad campaign for the Vancouver 2010 Olympics, and the 'bullet through plate glass' posters are actually change, i.e., a giant pile of silver coins with a circular area cleared (hence the bullet hole effect!) with the exception of one lone coin. I assume it is one of those Olympic quarters?

Next stop, Queen St ...