Just the other day I received a letter (the one you see below) from American Express (AMEX).
In it, AMEX points out that I have not used my credit card in the past 12 months. That is correct.
They go on to say, if I wish to keep my account open I should use my credit card within 35 days of the letter's mail date (April 8, 2011), and "benefit from the experience of being an American Express Cardmember."
In the past, when I've used my AMEX credit card, I've found the experience to be remarkably similar to that of other credit cards; anxiety over whether or not I should really be buying an item I can't pay cash for; indifference when I get my monthly statement. But I digress.
AMEX goes on to say that if I do not use my card with 35 days, they will "for [my] own security," close my account.
Sounds like one of 'those' email scams doesn't it?!
The kind that looks like it's from a reputable organization, such as a bank or credit card company, and whose message is designed to make recipients think their accounts are in danger if they don't act quickly and submit their password or other personal information.
How can my credit card account be in danger if I'm not using it?
I get it, I'm a lousy customer. AMEX hasn't made dime one from me in the past year and they're trying to scare me into using my card by going shopping. "I better go buy something or else they're going to cut me off!" is the reaction they're hoping for.
It's a shameful tactic, if they don't want to keep my account they should have said so.
In the meantime, I'll be looking for my scissors, adios AMEX.